Module 1: Introduction
Module 2: Clarity
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Lesson 1: Understanding Zones of Function (4:03)
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Lesson 2: Determining Your Zone of Genius (4:25)
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Lesson 3: Defining Your Target Audience (1:32)
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Lesson 4: Determining Your Target Audience (2:50)
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Lesson 5: Audience Research (3:04)
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Lesson 6: Social Listening (1:28)
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Lesson 7: Social Listening | Blogs & Articles (3:05)
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Lesson 8: Social Listening | Reddit (2:13)
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Lesson 9: Social Listening | LinkedIn, Twitter, Facebook & Instagram (6:27)
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Lesson 10: Social Listening | Amazon (0:38)
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Lesson 11: Surveying Your Audience (1:40)
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Lesson 12: Creating Surveys (6:17)
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Lesson 13: Distributing Surveys (2:41)
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Lesson 14: Interviews (3:12)
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Lesson 15: In-Person Events (1:29)
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Lesson 16: Building and Leveraging the Empathy Map (2:48)
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Lesson 17: Determining the Problems You’ll Solve (5:26)
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Lesson 18: Creating and Packaging Your Services (5:26)
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Lesson 19: Business Models, Pricing and Revenue Goals (11:11)
Module 3: Branding & Marketing
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Lesson 1: Introduction to Branding & Marketing (1:55)
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Lesson 2: Your Personal Brand (1:52)
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Lesson 3: Your Title, Positioning Statement and Bio (4:41)
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Lesson 4: Launching Your Website (2:32)
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Lesson 5: Website Sections (6:42)
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Lesson 6: Content Marketing (4:14)
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Lesson 7: Social Media Overview (4:08)
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Lesson 8: Social Media Strategy (9:18)
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Lesson 9: Content Calendar (5:16)
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Lesson 10: Signature Speaking Topics (3:50)
Module 4: Prospecting
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Lesson 1: Intro to Prospecting (1:53)
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Lesson 2: Intro to Active Prospecting & Activating Your Network (4:58)
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Lesson 3: Social Media Outreach (4:45)
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Lesson 4: Email Outreach (7:38)
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Lesson 5: In-Person events (2:42)
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Lesson 6: Passive Prospecting & Compiling Insights (5:45)
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Lesson 7: Delivering Your Signature Speaking Topics (8:21)
Module 5: Pitching & Proposals
Module 6: Onboarding and Client Management
Module 7: Additional Revenue Streams
Module 8: Fulfillment
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